Beyond Petroleum?

"The high-profile print and TV ads run by BP—such is its newfound aversion to the product it has depended on for more than a century that it no longer even calls itself British Petroleum—trumpet the company's investments in solar energy. TV ads feature man-and woman-in-the-street interviews with consumers who muse about the virtues of a world in which fossil fuels are bit players. It's a little like McDonald's running ads in which Eric Schlosser, author of the exposé Fast Food Nation, discusses the horrors of ground beef..." (more)