"You start out in 1954 by saying, 'Nigger, nigger, nigger,'" said Atwater. "By 1968, you can't say 'nigger' — that hurts you. Backfires. So you say stuff like forced busing, states' rights, and all that stuff. You're getting so abstract now [that] you're talking about cutting taxes, and all these things you're talking about are totally economic things, and a byproduct of them is [that] blacks get hurt worse than whites."