Tuesday, January 08, 2008

More On Advertising

Thank heavens for Big Pharma. Always working tirelessly for new innovations to help us live longer, healthier lives. Right.

A new study by two York University researchers estimates the U.S. pharmaceutical industry spends almost twice as much on promotion as it does on research and development, contrary to the industry’s claim.

The researchers’ estimate is based on the systematic collection of data directly from the industry and doctors during 2004, which shows the U.S. pharmaceutical industry spent 24.4% of the sales dollar on promotion, versus 13.4% for research and development, as a percentage of US domestic sales of US$235.4 billion.
From the archives: The Truth About the Drug Companies.